SEASON 12 | 360 CAMPAIGN
CREATIVE CONCEPT
‘The Power of K’ inspired us to explore aspects of the Kardashian’s life that both sets them apart and unifies them. Our campaign speaks to the power of family, strength, unity and the love the family has for one another. Bold typography against clean white backdrops, and layered graphics combined with sound bites from the girls to curate the essence of their family dynamic.
“WE ARE SISTERS BY BLOOD BUT FRIENDS BY CHOICE”
OUTDOOR AND DIGITIAL
Over 100 assets spanned digital media including social headers for Facebook, Twitter, Instagram and YouTube, marketing banners, E! Now App skins, as well as VOD/TVE and Affiliate deliverables.
THE RESULTS
E! successfully launched the promotion early during Oscar weekend to generate even more buzz. One Instagram post of this new campaign by Khloe Kardashian had a very impressive reach with 51.8K likes in the first day!
