GOLF CHANNEL PROMOTIONAL REFRESH
THE ASSIGNMENT
Design an information architecture system for the Golf Channel’s Tournament and Original Programming promotions complete with
a comprehensive toolkit and style guide.
THE APPROACH
Typography is a fundamental component of this new visual hierarchy. We simplified this information starting with the days, dates and times. We visually decluttered the screen by reducing the days of the week and the months of the year to the first three letters of each word. Color treatment overlays were developed to give consistency to the design and allow for greater legibility.
THE ACTIVATION PANEL
Our creative approach focused on condensing all the information into one simple display device we named The Activation Panel.
This device allows the information to be easily read as it is displayed linearly across the screen. Rather than reading the information
from top to bottom of screen this approach allows the viewer’s eye to stay in one area of the screen. Each block of information appears
sequentially, followed by a yellow bar that leads the viewer through the flow of information. The Activation Panel creates a unique template
for the tune-in information on the channel.
TOURNAMENT AND ORIGINAL PROGRAMMING
The extensive design package consisted of deliverables for both the Tournament and Original Programming on the network.
Deliverables included End Page Templates, Interstitials, Lower Thirds, Player ID’s and Menus. We differentiated the two
distinct strands of programming with complimentary color palettes and layout.
