THE VOICE + WELLS FARGO
Wells Fargo continues its successful partnership with The Voice where it debuted a custom “isopod,” an NBCU commercial offering in which their brand spot is bracketed by co-branded bumpers that seek to create a seamless content-commercial experience.
An immersive 3D environment was created for the co-branded bumpers. Curved video screens showcasing a range of talented performers rotate around the iconic ‘Voice’ button. The screens were also used to house the Wells Fargo brand commercial.