UFC 266


The key art for UFC 266 uses a multi layered distressed poster style which we exploited in the promotion for the event. We animated layers of paper tears to create depth with discordant cuts revealing how each image interacts with and reveal the fighter images as well as the textured typography. Lighting effects and dust motes were also composited to create a dramatic, cinematic feel to the promotion. The layers of paper hinting at fights from the past add to the history of the UFC as a premium global sports brand.