Telemundo Hallmark


We were tasked with the creation of a Hallmark / Brand ID for Telemundo Deportes that advances the brand and evolves the current brand look. Its purpose is to telegraph the content’s energy and passion for sports while positioning the network as a prestige brand and the best provider of the biggest global sports.


The event locations are global, the athletes are some of the best in the world and the audience is passionate to the point of devotion. We capitalized on these three core components in order to reinforce the network’s brand message: “We have the Biggest, Best Global Sports that move you like nothing else.”