CBS Sports | Super Bowl LV


The Super Bowl often presents an opportunity for networks to debut fresh and elevated on-air graphics during the single most-watched event of the year.

We were asked to work in conjunction with CBS Sports to develop a visual style for the Kickoff, Half and Post Game Show packages as well as in-show sponsorship segments that run before, during and after the Super Bowl. The focal point of the design was heavily influenced by the rebrand of the flagship network but elevated for the spectacle that is the Super Bowl.


In creating the look for the Kickoff, Halftime, & Post Game Show packages, we utilized the CBS eye shape in 2D and 3D to create levels of visual interest, which ties into the overall brand strategy. In addition to designing the show logos, the package elements included a variety of other animations for each show throughout the broadcast.


We created customizable sponsorship templates that provided flexibility to adapt the design to each sponsored segment. It created a cohesive look across all the studio shows and gave each sponsor its own integrated unique look and feel.