Sonic / NASCAR Sponsorship


Mr Wonderful collaborated with Sonic’s marketing team on this multi-spot co-branded campaign as part of Sonic’s sponsorship of NASCAR on NBC. Paying homage to Sonic’s iconic commercial spots, we introduced 2 new characters, the hapless driver and his equally incompetent crew chief, who promote Sonic’s summer offerings and key events on the NASCAR calendar with a quirky exchange of dialogue.


Nearly a dozen 10 second branded videos were specially produced to run during select events on and on NBC Sports social media outlets.