Show Package
OVERVIEW
For some it's known as Super Bowl Sunday but for avid Animal Planet viewers it's also Puppy Bowl Sunday. With this in mind (and a tongue-in-cheek), our show open and toolkit elevates the match, and pays homage to the familiar big-game sports treatments.
Program Segment Idents
Puppy Bowl XIII's starting lineup featured 39 adorable pups competing for the MVP (Most Valuable Puppy) using dog-approved toys by Petco. America's favorite "Rufferee" Dan Schachnercalled the puppy penalties, furry fumbles and terrier touchdowns. Award-winning animal advocate and television correspondent Jill Rappaport introduced the Subaru Pup Close and Personal segments that highlighted some of the heartwarming stories of the adorable athletes.
RESULTS
Our show package was also used in 30 one-minute content pieces that aired on Animal Planet and online. These segments attracted a combined 2.4M views.
