NBC OLYMPICS SUMMER 2016 / WINTER 2018
OVERVIEW
NBC creates advertiser-customizable Olympic spots for each of their top thirty broadcast markets. We were asked to develop a visual style that conveys the personalities of Olympic hopefuls in brief, impactful ways. Over 300 spots were produced for this campaign.
PYEONGCHANG 2018 AFFILIATE MARKETING
PRIDE - Bold titles unite athletes and their hometowns with proclamations of pride and character. We used key ‘celebratory’ words to describe each region and emphasize the weight of the athletes’ accomplishments.
KNOW MY NAME – A direct and fresh approach to the athletes that represent a new generation. We may not know their names now… but we will.
RIO 2016 AFFILIATE MARKETING
THE PLEDGE - A signature represents will and intent. It’s visual proof of who we are. It’s our identity. In this series of spots our athletes sign their pledge for gold.
FROM HERE TO RIO - Every Olympic athlete across America has a story about where they came from and every city wants to hear from their local heroes. Our athletes offer a personal narrative in a poignant message that takes their hometown fans with them to Rio.
SNIPES, BUGS AND GREENSHEETS
We created a range of distinct promotional animations to surprise and entice the viewer to watch the upcoming games.
Athletes performing a range of Olympic sports appeared with graphic streaks accentuating their movements, highlighting the grace of the gymnast, or the velocity and intensity of a sprinter.
