CBS Sports | NCAA Basketball


As CBS Sports continues to rebrand, we were tasked to develop the AT&T AT THE HALF show package and create an extensive sponsorship toolkit that will be utilized throughout each broadcast during the season. The visual elements we created were based off the network’s newly developed style to integrate seamlessly as an extension to their in-game show packaging. The new identity gave us the versatility to create new elements including opens, closes, bumpers, lower thirds, transitions and a customizable sponsorship templates that provided flexibility to adapt the design to each sponsored segment.