GOLF CHANNEL | JEEP GRAND WAGONEER
OVERVIEW
This unique 15 second innovation seamlessly blends the 30 second Wagoneer commercial and rejoins the Ryder Cup coverage. The goal of the creative is to showcase the Grand Wagoneer as the ultimate premium SUV boasting American craftsmanship and heritage while creating a dynamic synergy with the Ryder Cup.
DISRUPTIVE REJOIN
As the Grand Wagoneer commercial ends the camera seamlessly pulls back to reveal we were watching the commercial via the first of its kind front passenger screen of the Grand Wagoneer. The camera pulls further back to reveal more of the spacious interior with golf footage playing in all the screens. We then cut to the exterior wide shot of the Grand Wagoneer and transition into highlights of Team USA.
