SAMSUNG | NBC'S 5 MORE SLEEPS 'TIL CHRISTMAS
OVERVIEW
Many of us can remember the excitement of counting down the days to the most magical day of the year. So, for the Samsung's partnership with 5 More Sleeps ‘til Christmas on NBC, the countdown thematic was a perfect creative solution to showcase Samsung’s range of gifts for the holiday season as well as the show’s on-air bumper and social activations.
SOCIAL ACTIVATIONS
Employing the same countdown thematic, we used an advent calendar from the show to reveal different Samsung products and seasonal tag lines for the Twitter activation, to be posted on the days leading up to the broadcast. We also created custom TikTok content using a highlight from the show and a custom-built, social-optimized Samsung product end page.
