Pivot - Human Resources Promo Package

Human Resources Promo

Mr. Wonderful takes a look at the people behind creative recycling in the Season 2 promo package for Pivot TV’s reality series “Human Resources.” “Human Resources” is an unconventional, comedic, behind-the-scenes look at TerraCycle, an innovative recycling company whose mission is to eliminate the idea of waste. The promo package included the show logo, opens, title cards, lower thirds, end pages and logo bugs as well as web banners and posters for print and digital promotions.

Mr. Wonderful CD Beirne Lowry was enthusiastic to transform his digital designs into something tactile. Letters for the logo were crafted out of discarded business, suits, bicycle wheels, juice containers, CDs, and other interesting items.

The final promo spots creatively showcase the cast’s personalities and talents, enhanced by unique graphics that appear tactile and reinforce TerraCycle’s mission of up-cycling.