- First Crack
The Ad Store reached out to us to help their online retail client,, develop a unique approach to representing their site and their specific payment plan demo that didn't rely solely on using their existing site design amid their website design overhaul. We re-imagined the world of as an idealized physical space, utilizing the iconic shopping bags of their logo to guide the camera through the vast array of products available on the site. The result is a bright, inviting graphic world that meshed well with the humor and personality of this three spot campaign.